You have worked day and night to have your website created. Finally, when you launched it. And you excitingly search for it online but only to realise you are not rank on Google. Why is it so?
Based on statistic, over 140,000 websites are created each day. This figure (1 out of 140, 000) means that it is not easy to stand out from the crowd. Unless you do something about it, you will end up one of those never-heard-of sites that may potentially be shut down a few weeks after their launch. So, how can we create a brand that stand out above the crowd and more importantly let Google rank us for it? The solution is simple: Optimise your website to be Search engine friendly for Google.
Google is rank one of the most popular search engines used by people from all over the world. It has clock more than hundreds of millions search queries every day. If you were to ask any of your friends today what search engine they likely to use when they have a query. The answer mostly likely to be: “I just Google.” Likewise for many all over the world, Google is the tool that most people used to look for the services and products they need. But with over a billion listed website online, how do Google display which brand to be display first on the search engine?
As we have mentioned earlier, the solution to get rank on Google is to optimise your website or otherwise known as SEO. All major search engines such as Google, Bing and Yahoo have their search results, where web pages and content such as videos or listings are shown and ranked based on what the search engine considers most relevant to users. SEO is the activity that attempts to improve your website quality and links to enable search engine to consider it to be relevant to user.
When Google ranks websites on the first page of the search results for any given term, these results are consider to be the most relevant and useful to the user. Using a complex algorithm that take into account 200 over factors, Google is able to determine which websites are the most useful and relevant. And here is the best part: Google doesn’t let people know what those factors are !!
However, all is not lost, through a combination of research, testing and experience, a good SEO consultant is able to help rank your website. Check us out at the next post where we share more on how SEO can help you to get rank on Google?