If you own a business, it is likely you have been hearing people recommending that you got to try social media marketing. So what is Social media marketing? It is the use of social media platforms and websites to promote a product or service. Ask any digital marketer in the market to recommend a social media platform for your business to be on, it is likely to be Facebook. So, why is Facebook such a hype for so many digital marketer? Is it a platform that have such a deep impact for social media marketing? Let’s dive in to take a look:
Statistically as a social media platform, Facebook is too big to be ignored. It represents a huge potential market for your social media efforts. If anyone has doubts, take a look at Facebook latest MAUs report. It is reported that there are currently over 2.07 billion monthly active Facebook users. And based on Facebook DAU, on average, 1.37 billion people log onto Facebook daily and are considered daily active user. This is a 16% growth increase year over year. If we were to break down the activities by the minute on Facebook, 510,000 comments are being posted, 293,000 statuses are updated, and 136,000 photos are being uploaded every minute. With such statistic, Facebook potentially can help business to increase exposure and connect to more potential customers if you set it up properly.
You can build a community on Facebook and given the amount of active user as shown above, it is an excellent platform to gather your targeted prospect, customers and fans to provide reviews, share their comments and offer feedbacks. On average, the LIKE and SHARE Buttons are viewed across almost 10 million websites daily. Here are some suggestions on how you can build you own community on your Facebook page:
- Post interesting and relevant links
- Ask fans to comment
- Organise promotions or contest to hype up
++ Here are some strategies which we, Buzzmagnett, used when we plan for social communication scheduling. It is observed that the highest traffic occurs mid-week between 1 to 3pm. Engagement is 18% higher on Thursdays and Fridays. According to Forbes, a Facebook post at 7pm will result in more clicks on average as compare to posting at 8pm. Typically, you have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. So before you post any comment, consider the above first before you start posting.
So now we know that Facebook has over 2.07 billion users, but it is impossible for all of them to be interested in what you wish to offer. So, Facebook allow us to choose the demographics that we wish to target. This means you can potentially reach to the specific target group that you want to focus on. You get to select specific regions to see Facebook users located by country, state or region, age, gender, education, income and etc. With a more targeted group, this allows business to increase their opportunity and have better targeted audience that matter most to their brand.
Having a Facebook page for your business can provide you a boost in rank in the search engine. Google now take into account the number of likes, comments and content as shared by you on Facebook. Do bear in mind that your content has to be Search Engine Optimisation (SEO) first and you have to understand how to link between your website and the Facebook page in order for this to work. If you have no idea, just consultant an SEO consultant on this. They would advise you how it should be done.
It is $0 !!! Facebook do not charge business when they setup a page on Facebook. The only cost probably comes from business owners who want to engage a graphic designer to setup a profile picture and cover, or paying for ads to get your business page boost or like. As compared to traditional media and Google ads, Facebook ads is still consider relatively inexpensive and is likely more targeted.
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