If you search for Onsite SEO on Google, you will learn that this is actually the practice of optimization the individual web pages in order to rank higher, and gain more relevant traffic coming from search engines. Onsite pertains to the content as well as HTML source code of the page which can be optimized,
This takes into account every aspect of the web page, which, once added together, will improve the rankings you got in search results. With Google getting more and more sophisticated by the day, among the major factors which influence onsite optimization is relevance. Is your page relevant to the user’s query? This is how you should think every time you develop a page. And if you want to appear in Google, onsite SEO is something that you can never take for granted. How do you do it?
Before anything else, you first have to run different checks on your site to identify if there are any potential penalties put in place and to ensure that your site has the best optimal onsite SEO structure, and if there is no need for you to make any changes.
The very first thing you have to check is if your website has existing penalties put on it. If there is a definite or possible penalty, then, it will be virtually impossible to rank your site right away as you need to lift this penalty before anything else.
How do you check for obvious penalties, then?
- Think about the previous SEO work done on your site? Did you hire a company to do the job on your behalf? Did they have high ranks in search engines? If yes, was there a point when all rankings dropped down? If yes, did you receive manual warnings from Google regarding unnatural link building? More often than not, you might not be aware of these things but it will be worth to do a quick review to be sure.
- There are some red flags that could indicate a possible penalty:
- There are thousands of links going to your website from low number of referring domains. It is usually a sign of spammy link building.
- There is a trust flow below 15, and higher citation flow. It also means low quality link building.
- There are anchor text ratios higher than 5 percent for main target keywords, and if these are in 15 percent or higher range, and you know that you have a high rank in the past but not anymore, the site definitely has an active Penguin penalty. This Penguin penalty is targeting over-optimization, particularly with the anchor text percentages.
If there are no obvious penalties on your website, below are the things you need to check next, and make the necessary changes accordingly:
Make sure that your website has relevant and descriptive titles for relevant keywords you would like to rank. If your site has John Smith as the title, you would like to have changed to John Smith’s Roofing Repair and Installation in Michigan if you want to target keywords such as roofing repair and installation in Michigan.
- Meta Descriptions
When you speak of meta descriptions, these refer to those descriptions which show up in search results. The most effortless way to check your descriptions is to search for the URL of your website in Google. If the description is completely unrelated to those keywords that you like to rank for, then, you might want to change this. For instance, if the description is John Smith is 45 years old, and a resident of Michigan, you would want to change this to something like “Get the best roofing services with John Smith’s expertise.”
Try to aim for a minimum of 500 to 700 words of unique and original content on your homepage in relation to the niche and keywords that you want to rank for. Try to have at least one or two images with keywords as ALT and TITLE texts. When possible, you might also want to embed a YouTube video.
- Geographic Location
Website is set for a particular country.
Those are just some of the things you can change if needed as these can be of great help in ranking your website locally.
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